Snack firms, retailers banking on Spring Festival for more growth

Online, offline promotions of products to trigger increases in holiday sales

This Spring Festival, three new flavors－cranberry yogurt, purple sweet potato and milk, and coconut－will make the Chinese sweetand-crispy pastry called sachima from confectionery company Hsu Fu Chi International Ltd special.

According to market watcher iiMedia Research, several new varieties of various snacks are expected to flood the 1.1 trillion yuan ($157.7 billion) Chinese consumption market during the traditional Lunar New Year, which falls on Jan 25 this year.

For, food firms are eager to exploit the changing tastes of the younger generation, the largest consumer group that is powering the growth of the market.