Consultancy firm finds sweet spot in strategic positioning services

Trout& Partners, a US firm which offers strategic advisory services, is increasing its presence and investment in China to help more Chinese companies use strategic positioning for gaining an edge in global markets, according to company officials.

Deng Delong, global president of the company, said he remained bullish on the company's prospects in China, which plays a significant role in its global layout. "China's consulting market will continue to flourish. As the labor market becomes more subdivided, and the external environment becomes more complex, enterprises will need an external perspective to gain professional knowledge in various fields," Deng said.

Deng said that positioning is the core of corporate strategy. In order to have a sustainable competitive advantage, enterprises should not chase existing markets, but create new ones－new demand and new customers and lead them, he said.