NBA aiming to slam-dunk Chinese New Year festivities

The National Basketball Association announced that the ninth NBA Chinese New Year Celebration (Jan 21-Feb 9) will include all 30 of the league's franchises and feature new television and digital productions.

The teams will celebrate Chinese New Year with various in-game elements, fan giveaways, musical performances, social media content, Chinese food, courtside signage, concourse decorations and sponsor events.

Former NBA champions Bruce Bowen, Shawn Marion and Alonzo Mourning, as well as eight-time NBA All-Star and NBA global ambassador Dikembe Mutombo, visited China last week to start the festivities early, conduct basketball clinics and interact with underprivileged children.