Domino's bullish on China market

US-based pizza chain to open 100 new restaurants to reach more diners in major cities

Due to strong confidence in the potential of China's consumer market reinforced by favorable government policies introduced amid the COVID-19 epidemic, US restaurant chain Domino's Pizza will keep its 2020 business target in the country unchanged, the company's China CEO Wang Yi said.

The company plans to open around 100 restaurants in China to bring the total number to 360 by the end of this year, Wang said. In the next three to five years, Domino's Pizza will have around 1,000 restaurants in the country, most of which will be located in first-and second-tier cities, she said.

"A physical store can help to build the brand image, which is especially important when entering a new market. It can also meet consumers' need for social connection when necessary," said Wang.