E-commerce playing key role in economic revival

Wumart Group is aware of the growing influence of e-commerce on traditional retail and the supermarket chain will not only integrate the new sales channel into its operations but make online shopping a new growth engine, its founder said.

Zhang Wenzhong said Wumart Group would embrace the technology wave rather than stay away from it. "We did a lot of things to embrace the technology wave in the traditional retail sector, including the starting of a new application called Dmall. Currently 80 percent of Wumart's revenue comes from the app," Zhang said during the ongoing 2020 China International Fair for Trade in Services.

"In the post-COVID-19 era, digital consumption is a trend that no one can ignore, and e-commerce will soon become a pillar of economic growth in China," Zhang said.