Ox expressions get the bull by the horn

Considering the creature representing the coming 12 months, it is probably a good time to come up with appropriate Lunar New Year greetings. The Chinese character niu has now developed suggestions of "awesomeness" in the linguistic context.

Calling someone a niuren means they are awesome. Wishing someone niuyun means you hope they have a marvelous fortune. Now for the fun part. You could simply adopt the expression with a little wordplay, popular online twelve years ago, and bound to be again－Happy niu Year.

Comparing the phrases and idioms about this animal in Chinese and English, interesting generalities and particularities emerge in its rich complexity of implications.