FASHION FOR A NOBLE CAUSE

Companies, organizations and Shanghai Fashion Week band together to help women from rural areas improve their lives through embroidery

One fashion show that took place on April 13 during the 2021 Autumn/Winter Shanghai Fashion Week was a little more unusual than the others.

Together with professional models, five women embroiderers took to the catwalk to showcase more than 400 embroidered patches that were made by embroiderers from Dongxiang county, an underdeveloped area in Gansu province.

The show, which was launched by the China Women's Development Foundation, Country Garden Holding, Guoqiang Foundation, UCCA Center for Contemporary Art, and the Shanghai Fashion Week Committee, was part of efforts to help women in rural areas and promote the inheritance and innovation of intangible cultural heritage handicrafts.