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China Daily / 2021-05 / 04 / Page009

Competition brewing up in China's RTD coffee market

By WANG ZHUOQIONG | China Daily | Updated: 2021-05-04 00:00

Established brands ramping up efforts to win customers in the country with more healthy and trendy beverages as demand surges

Competition is becoming intense in the ready-to-drink coffee segment with a flurry of brands coming up with high-end and locally-adapted flavors to win more consumers in the Chinese market.

Leading the pack is Costa Coffee, a part of United States-based soft drinks giant Coca-Cola Co, which launched a ready-to-drink cold-brew coffee earlier this month.

The new range, which is available in e-commerce platforms and offline retail outlets across the country, is designed to "restore the quality and taste of cold-brew coffee brewed at brick-and-mortar stores" despite being in bottles, according to the company.

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