Kering ramping up digitalization in China

Amid the outbound travel restrictions due to the COVID-19, prominent luxury house Kering Group has been further leveraging its digital ecosystem to deliver fluid shopping experiences both online and offline in China－its fastest-growing market globally in the first quarter this year－said a top executive.

Gregory Boutte, chief client and digital officer of France's Kering Group－which manages a series of renowned fashion, leather goods, jewelry and watch brands－said China is a critical market for the group in terms of retail growth potential and digital inspiration.

According to a recent Bain & Co report, a third of global luxury sector revenue comes from Chinese consumers and it is forecast to increase to more than 45 percent by 2025. The Chinese mainland is on a path to becoming the biggest luxury market worldwide.