More adults hooked on TikTok videos
Chinese short-video giant TikTok has seen a huge bump in adult users in the United Kingdom, as the pandemic shifts increasing numbers of people online, according to a report.
TikTok is already well-established as one of the most popular apps among British teenagers, and the platform now commands a sizable following among over 18s.
The app had 13.9 million adult UK users in March this year, compared to 3.2 million in September 2019, UK broadcasting regulator Ofcom said in its Online Nation 2021 report released this week.