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China Daily / 2021-06 / 11 / Page010

Reshaping the global communication order

By Xiang Debao | China Daily | Updated: 2021-06-11 00:00

On May 31, Xi Jinping, general secretary of the Communist Party of China Central Committee, emphasized the importance of bolstering the country's capacity to engage in global communication, so as to present a true, multi-dimensional and panoramic image of China to the international community. Xi's speech, delivered at a group study session of the Political Bureau of the CPC Central Committee in the context of the global power shift and new technology reshaping the global communication order, will serve as a guideline for boosting China's international communication capacity.

The world is undergoing unprecedented changes, and global political and economic power is shifting from the West to the East. But China's international communication capacity, national image, national discourse and other soft power indicators are not commensurate with its position and role in the global economy and the international community.

Even after more than a decade of communication capacity building, China is still being demonized, marginalized and discredited by some foreign elements.

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