Local research speeds up new product launches by Fonterra
Five new products launched by Fonterra, a New Zealand dairy giant, made their global debut in Shanghai on Tuesday, showcasing the company's operational agility in China, its largest and fastest-growing market.
Products like a new type of cheese and milk powders for adults and children are an outcome of research by the company's research and development teams at its headquarters in Auckland, New Zealand, and at the Fonterra-ACC Shanghai Innovation Center, which was launched last year to better tap into the fast-changing dairy preferences of Chinese people.
"China is Fonterra's largest and most important strategic market," Teh-han Chow, CEO of Fonterra China, said in a press release. "We will continue to pay attention to the nutritional status and needs of all age groups, and provide Chinese consumers with more high-quality, healthy, nutritious and delicious dairy products in innovative ways."