Sector profits as listener numbers rise

In recent years, China's online literature sector has seen rapid growth in terms of both the number of audiobooks being recorded and listener figures.

A report released by the China Internet Network Information Center in February showed that the country had nearly 1 billion netizens as of December. Of them, 460 million were users of online literature, a rise of 4.75 million from March last year.

Meanwhile, a report from Zhiyan, an industry analysis provider, said the development has not only injected fresh blood into the online entertainment sector, but also brought prosperity to audio-sharing platforms. That's because the increasingly fast pace of life means a growing number of people prefer to listen to books rather than read them.