Ice and snow opportunity dividends to tap

Experience shows that over the one to two years after a Winter Olympics Games is held, the host country usually sees fast development of winter sports and related industries. Given the wide attention the ongoing Games in Beijing and Zhangjiakou, Hebei province, are receiving throughout the nation, and the huge untapped potential of the country in these sectors, China has every reason to expect a boom in the relevant industries.

The 400-million-people middle-income group in the country offers huge potential for a boom in winter sports.

The performance of the world's top athletes in the Games can spark people's interest in winter sports, and attract more young people to participate. That in turn means the development of the winter sports training business, with the support of the government, also looks set to enter the fast lane in the years to come.