Beauty industry shines as medical aesthetics gains in popularity

Medical aesthetics, cosmetics featuring Chinese elements, and skincare products targeting adolescents are likely to gain steam in China's beauty industry in the years to come, a study by consultancy Ries said.

These trends all fit into a growing sense of beauty and the increasing inclusion of varying values as a result of growing consumer disposable income, the marketing expert specializing in positioning said.

"It's a combination of people's pursuit of speediness and efficacy in skincare regimens, and the diverging preferences regarding the appreciation of beauty," said Xiao Yao, a partner at Ries China.