Winter sports fever boosts sales in Sanlitun

The ongoing 2022 Beijing Winter Olympic Games have brought an unprecedented winter sports fever to the host city that can be seen and felt everywhere, including at TaiKoo Li Sanlitun, a posh leisure area in Chaoyang district where shops and street art installations are adorned with Games-themed elements featuring ice and snow.

At the southern zone of TaiKoo Li, Bing Dwen Dwen, a cuddly panda with an ice crystal shell who is the Winter Olympic mascot, winks at you on a huge LED display. Nearby, four dummies dressed as skiers glide on simulated slopes.

"The ski jackets and helmets the dummies wear can easily be found in shops in the zone, and the clothing and equipment are available in different colors and brands," said Ma Zedan, a manager of TaiKoo Li.