Ice cream brand faces heat from netizens

Shanghai's market watchdog on Wednesday said it will look into food safety concerns raised by netizens with regards to upmarket Chinese ice cream brand Chicecream, known as Zhong Xue Gao in Chinese.

The concerns stem from a series of videos published online that show the ice cream melts extremely slowly, raising fears that its ingredients could potentially be harmful.

Founded in Shanghai in 2018, Chicecream describes itself as an unreservedly Chinese ice cream brand, with the shape of its ice cream resembling a Chinese roof tile.