Amazon eyes bigger H2 e-commerce sales in China

US tech giant Amazon is banking on the burgeoning cross-border e-commerce in China and anticipates Chinese consumers' purchasing demand to rebound in the second half, said Li Yanchuan, head of Amazon China Global Store and Prime.

"Although the resurgence of the COVID-19 pandemic had an impact on international logistics in the first half, the most difficult period has passed and the global logistics segment is gradually recovering in the second quarter," Li said.

Li said Chinese consumers have shown immense enthusiasm and vibrant purchasing power for cross-border online shopping, as the sales on Amazon Global Store, its cross-border shopping platform, during this year's June 18 shopping carnival increased 30 percent compared with the same period last year.