Timeline

・ December 2021: Koolearn, a subsidiary of New Oriental Education and Technology Group, sets up Oriental Selection for e-commerce livestreaming and business transformation.

・ April 2022: The subscribed audience of Oriental Selection reaches 500,000, with sales revenue reaching 432,000 yuan.

・ June 9, 2022: A netizen shares his shopping experience on social media, saying that he unexpectedly bought four bags of rice during Oriental Selection's livestreaming led by Dong Yuhui, which quickly leads to millions of reposts.