Saudi Arabia's social media licensing may be a win-win, experts say

A new licensing system in Saudi Arabia aimed at regulating the country's growing content creator and influencer industry will be a win-win for all, experts said.

They said it will encourage more transparency and consumer protection in a largely unregulated young sector.

The move follows an announcement by the Middle Eastern country in June that if non-Saudi residents and visitors posted ads on social media without a license, they would face prison and a fine of up to $1.3 million.