Trading card games make inroads among anime-obsessed kids

Children's social lives and a multibillion dollar industry－that's what makes up a trading card game.

A few days ago, the topic of parents spending over 2 million yuan ($292,432) to buy Ultraman cards for their kids sparked a heated discussion on Weibo, a Chinese social media platform. Quite a number of parents commented that although they were shocked by the amount of money spent on the cards, they were not surprised to see how the cards were appealing to their kids.

Ultraman cards are a series of cards printed with an Ultraman or other characters from the Ultraman series of cartoons, and are marked with different figures and letters that denote their power and scarcity.