Pico seeks to popularize VR with new headset launch

Chinese virtual reality (VR) headset maker Pico, owned by tech company ByteDance, is stepping up efforts to popularize VR and build a thriving content ecosystem amid intensified competition.

Pico unveiled its latest VR headset on Tuesday in its first major launch event after ByteDance acquired the company a year ago.

Priced from 2,499 yuan ($345.4), the Pico 4 series, its latest generation of all-in-one VR devices, is expected to compete with US company Meta's Oculus Quest 2 VR headset in Europe, Japan, South Korea, Southeast Asia and other overseas markets.