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China Daily / 2022-10 / 21 / Page019

UFC's innovative partnership puts athletes' futures first

By SUN XIAOCHEN | China Daily | Updated: 2022-10-21 00:00

Regarded as the world's premier platform for combat sports, the Ultimate Fighting Championship is going beyond the Octagon in China to facilitate athletes' development.

UFC, the Las Vegas-based mixed martial arts organization, announced on Thursday in Beijing that it has signed a strategic cooperation with "Project Arena" — an educational program focused on athletes' development, particularly after their competitive careers end. UFC hopes the link-up will expand its expertise in high-performance training and operational know-how.

The partnership will see both parties actively involved in the training and education of elite athletes, planning their career paths after retirement, and the promotion of the all-around development of sports talents.

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