Alibaba establishes beachhead in Spain

Chinese tech heavyweight Alibaba Group Holding Ltd on Thursday launched new e-commerce platform Miravia in Spain in a move to grab a bigger share of the local midrange to high-end consumption market amid intensified competition from domestic rivals.

Miravia is operated independently, and products sold on the platform mainly feature Spanish and other European brands from a wide range of categories, such as beauty, fashion, personal care, electronics, foodstuffs, infant products and healthcare, Alibaba said.

Miravia, AliExpress and Lazada are three independent business segments under Alibaba. Lazada focuses on the e-commerce market in Southeast Asia, while AliExpress concentrates on cross-border online shopping.