Country fair craze sweeps nation's Generation Z

JINAN — Steamed buns, fresh oysters and scallops. Li Chuyun filled the trunk of his car with delicacies following a busy day of shopping at a country fair in Shandong province.

Located on the outskirts of the coastal city of Rushan, the Haiyangsuo Fair has been held for hundreds of years. Roughly every five days, a dazzling array of seafood, agricultural produce, clothes and daily necessities are displayed along both sides of the road, stretching a length of some 2 kilometers and attracting thousands of people from nearby villages and beyond.

Li was one of many young urbanites who had made a special trip to the fair. With the Spring Festival ongoing at the time, it was even more bustling than usual, filled with excited holiday shoppers.