Coffee to get a roasting in chilly Northeast

HARBIN — Di Guochen, a businessman in Harbin, capital of Heilongjiang province, has an ambitious plan to turn the city into a trading center for raw coffee beans.

As the chairman of the province's coffee industry and communication alliance, Di is brewing up an idea to grow coffee in South America, transport the beans to China for processing and then sell the finished product to neighboring countries.

After years of living in Brazil, Di has developed a deep understanding of the coffee industry and is optimistic about the prospect of cooperation with the country.