Firms to tap AI for user experience

Moves for upgraded products gather pace as ChatGPT fever intensifies

Chinese home appliance manufacturers and automakers are ratcheting up efforts to integrate artificial intelligence-powered chatbots into their products and services, in the hope of providing better human-machine interaction experience, as ChatGPT has taken the world by storm and triggered a new AI wave due to its advanced conversational capabilities.

Industry experts said the application of ChatGPT-related and AI-generated content technologies is likely to bolster the intelligent transformation and upgrade of the traditional household appliance industry and serve as a new engine driving consumption recovery.

Midea Group, a Chinese home appliance maker based in Foshan, Guangdong province, is among the first batch of partners for Ernie Bot, a ChatGPT-like AI chatbot launched by tech heavyweight Baidu Inc in March. Midea will bolster the upgrade of human-machine conversation abilities in the smart home sector through leveraging cutting-edge generative AI technology.