Ads accused of exploiting women's anxiety

A Beijing market supervision and administration authority is investigating a company that allegedly produced advertisements that were disrespectful to women to market collagen peptide drinks, Chinese media reported.

Since late April, people have been posting video advertisements for Five Doctors collagen peptide drinks on social media, saying that they find them vulgar.

In the advertisements, which are mainly played on screens in elevators, women explain in a hysterical manner why they take the drinks. One says she takes it because her husband has upset her, while another says she needs it because she is getting older. The women all end up saying that they are left with no choice but to take Five Doctors.