Messe Frankfurt to hold more biz exhibitions across China

Organizer encouraged by development, favorable conditions to drive sales

With numerous Chinese companies rushing to participate in various trade shows at both home and abroad in recent months, Messe Frankfurt, one of the world's largest trade fair and event organizers by sales revenue, is set to hold more than 40 business exhibitions across China in 2023, said its top executive.

Due to the impacts of the COVID-19 pandemic, the German company managed to hold only 11 trade fairs in China last year.

Many opportunities come from China's optimization of its COVID-19 response, foreign trade and investment packages and support for the private sector, said Wolfgang Marzin, the group's president and CEO.