Ministry aims to improve tourism

Govt document outlines plans to better regulate domestic travel

Under the theme of "Beautiful China, Happy Journey", a launch ceremony will be held in Heshun ancient town in Tengchong, Yunnan province, on Friday to celebrate China Tourism Day.

Throughout the month, 10 major promotional events are being held nationwide to mark the day, including "5.19 at 10,000 meters", during which airlines are offering discounted tickets.

The events are designed to tap into the travel fervor created by the Labor Day holiday earlier this month, but as the recovery of the tourism market gains momentum domestically, there has also been a rise in questionable behavior.