Bullish on prospects in nation, Hugo Boss plans more stores, sub-brands

GENEVA — China has become the world's new fashion and technology trendsetter, said Daniel Grieder, CEO of Hugo Boss.

The global fashion and lifestyle company, headquartered in Metzingen, Germany, has around 17,000 employees worldwide and sells women's and men's apparel, shoes and accessories. Grieder has been its CEO since June 2021.

"The Chinese people are always open to exploring newness and expect not just high-quality products from a brand, but also high-quality consumption experience like our trendiest products," Grieder said in a recent interview with Xinhua.