Products, brands, services rise in elder care market

Nimble firms tap emerging biz opportunities in segments like adult diapers, nutrition

As new births continue to drop in an aging society like China today, a daily necessity producer has decided to focus on adult care products in addition to baby products.

Hengan International Group, the Jinjiang, Fujian province-based producer, plans to step up its disposable diaper production to cater to the senior population.

Hengan's diaper business had been booming for years when China's population grew steadily to exceed 1.4 billion. Sales soared after the country relaxed its single-child policy in 2015.