Pop Mart banks on its first global theme park in Beijing for growth

Pop Mart International Group, a Beijing-headquartered character-focused entertainment company and toymaker, opened its first theme park ever, in Beijing on Tuesday as it seeks its next growth driver and expands its business categories.

Located in Chaoyang Park inside the city's East Third Ring, Pop Land has displays of its top intellectual property characters including Molly, Labubu, Dimoo, Skullpanda and Pucky, retail shops, catering and interactive plays, in collaboration with Chaoyang Culture and Tourism Group.

Covering 40,000 square meters, the theme park centers on a renovated castle that used to be the wedding hall in Chaoyang Park and takes about a 20-minute walk to get through its four major zones. The company said there is a possibility of expansion of park areas for more interactive rides in the future if the current business goes well.