Major US PR firm bullish on China market

WE Communications stresses nation's biz potential for overseas, local brands

US-based WE Communications, one of the world's largest communications and integrated marketing agencies, said frequent exchanges in China following the COVID-19 pandemic have brought more business opportunities for public relations agencies, and the company will continue to increase its investment in the country, especially in Beijing and Shanghai.

Kass Sells, CEO of WE Communications, who frequently travels to India, Singapore, the United Kingdom and Germany, visited China earlier this month for the first time since the pandemic.

"China is one of our largest international markets, so it's very important to get here and spend some time with our clients and people and just reconnect after more than three years of being apart," Sells said.