Beer sector eyes golden opportunities

Higher-end products seek loyalty from younger consumer demographic

The beer industry in China has entered into a period of high-quality output and diversification, with more growth in productivity and sales anticipated, said top industry experts and players.

He Yong, secretary-general of the China Alcoholic Drinks Association, said during the China Beer Summit held last Friday in Beijing that the industry is confident of the upgrading of the country's beer market, particularly high-end products — an unwavering trend fueled by higher expectations among consumers.

The National Bureau of Statistics said China's beer industry maintained its growth momentum in the first eight months.