Livestreamer turns 'failure' into a rural success story

Mu Sa, a livestream host of the Hui ethnic group from Zhongning, Ningxia Hui autonomous region, epitomizes how the internet has transformed many young unemployed people into useful talents contributing to society.

After graduating from the Lanzhou-based Northwest Minzu University majoring in sociology, Mu worked as an office clerk in Shanghai, a marketing assistant in Beijing and a data analyst in Hangzhou. Each time he struggled to realize his dream in big cities. However, Mu at last found that what touched him most was the "feathery tenderness" of homesickness, as he described it.

Mu returned home at 25 after losing his job during the COVID-19 pandemic in November 2021.