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China Daily / 2023-09 / 30 / Page010

Mushroom mania fuels tourism innovation

By LI YINGQING in Kunming and WANG SONGSONG in Beijing | China Daily | Updated: 2023-09-30 00:00

Unlocking Yunnan's best-kept Secrets: Embark on a Unique Adventure Amidst Nature's Abundance

Wandering in a dense forest amid fresh air, colorful flowers, and the sweet melodies of wild birds, tourists might feel they are in fairy tale world. In fact, they are picking wild mushrooms in Yunnan province.

Tired of visiting crowded scenic spots during holidays, many people instead choose mushroom picking to rejuvenate themselves. This emerging trend in the Chinese tourism industry offers travelers a unique refreshing break from the urban hustle and bustle to reconnect with nature and immerse themselves in nature's bounty. Along the way, they learn about the ecological significance of mushrooms and their role in the environment.

Away from the fast pace of city life, mushroom enthusiasts venture into Yunnan province to explore the hidden world of mushrooms, as travel agencies lure in visitors with various mushroom picking tourism offerings. Known for its stunning landscapes and diverse ecosystems, Yunnan provides numerous mushroom picking destinations.

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