Chinese-style goods helping bakery sector grow

The market for Chinese-style pastries is projected to expand in the future, spurred by increasing demand among young adults and the growing pursuit of more wholesome diets among the people.

The market size of baked food in the domestic sector is projected to grow by 7.6 percent year-on-year to 307 billion yuan ($42.1 billion) this year, and nearly 352 billion yuan by 2025, said a report released by iiMedia Research, a data analysis institute based in Guangzhou, Guangdong province, in late August.

Amid the boom, Chinese bakery products such as mung bean cake, pineapple pastries, sesame seed cookies and buns made with glutinous rice are becoming increasingly popular, partly because of promotion by social media influencers who throng to give reviews of Chinese-style bakeries and make recommendations, said the report.