Influencers urged to reveal real names

Transparency for popular social media content creators 'to foster responsibility'

China's six most popular social media platforms as of Monday urged the accounts of content creators, or influencers, with more than 500,000 or 1 million followers, to show their real names or the names of their financial backers on their profile pages.

The social media platforms are WeChat, Sina Weibo, video-sharing platforms Douyin and Kuaishou, YouTube-like Bilibili, and lifestyle-sharing platform Xiaohongshu (Little Red Book).

Content creators are individuals or organizations that create, publish and distribute content independently through social media platforms.