How and why this year's import expo is bigger and better

As a business reporter, I've covered dozens of major events in China over the last eight years. So, I'd imagine I've developed an instinctive ability to recognize a good thing when I see one. And I spotted one in the lead-up to the sixth CIIE that opened in Shanghai on Sunday. It offered a great opportunity to see multinational corporations' unwavering commitment to the Chinese market.

Two weeks ago, various unique exhibits from the Pacific Island nation of Vanuatu, together with Manuka honey, grass-fed venison, wine and cheese from New Zealand, completed their long maritime journey and arrived at the Waigaoqiao port in Shanghai.

Other exhibits for the expo similarly reached the expo venue after long flights or freight train rides. For instance, on the evening of Sept 20, a "green" tire from French mobility company Michelin arrived at Shanghai Pudong International Airport. After a quick clearance at Shanghai Customs on Sept 21, it figured among the first batch of expo exhibits.