Policies aim to bolster travel industry

Governments urged to offer incentives, tighten management of recovering sector

China has recently introduced a set of policies to encourage governments of all levels and companies to increase tourism products and boost domestic tourism consumption, as it aims to shape the industry into a strong impetus for socioeconomic development.

On Nov 1, the Ministry of Culture and Tourism released a three-year domestic tourism promotion plan, with the goal of achieving reasonable growth of high-quality domestic tourism by 2025.

According to the plan, advertising for domestic tourism will grow and attract the attention of travelers, and tourism products will be more abundant during the three-year period. The plan aims to improve travelers' experiences and tourism-related services, and strengthen governance over the sector.