Fiji pins growth hopes on Chinese tourists, plans direct flights from HK

Chinese tourists can potentially boost Fiji's tourism as their numbers are expected to surge in the years to come, said Tourism Fiji, the tourism marketing arm of the Fijian government.

China is on course to become the fourth-largest tourism and strategic market for Fiji as the Chinese outbound travel market recovered rapidly after the COVID-19 pandemic, with an increase of 1,000 visitors from China each month starting this year, amid strong passenger demand, said Brent Hill, CEO of Tourism Fiji.

"We expect the country's outbound tourism to return to the level of the pre-pandemic era as soon as next year," he said.