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China Daily / 2023-11 / 24 / Page014

Shiseido to invest more in nation

By CHENG YU | China Daily | Updated: 2023-11-24 00:00

Japanese cosmetics maker Shiseido Group will invest further in China and build its second-largest research and development center in the country, said Toshinobu Umetsu, president and CEO of Shiseido China, amid signs that the global cosmetics industry is facing headwinds.

"Shiseido has never shaken in its determination to invest in China, as the country is increasingly becoming a global source of innovation for beauty and cosmetics, which offers huge development opportunities for multinationals like us," Umetsu told China Daily in an exclusive interview.

"We are fully confident in the Chinese market and determined to beef up investment here," Umetsu, Shiseido's youngest CEO ever in China, said.

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