New center to extend reach of Chinese firms

Amazon's innovation hub in Shenzhen to help sellers achieve long-term growth

Amazon Global Selling's upcoming Asia innovation center in Shenzhen, Guangdong province, will drive innovation for both sellers in China as well as the broader Asia-Pacific region, a senior executive said.

"By supporting sellers' communication, learning and innovative practices, we aim to enhance the competitiveness of Chinese companies on the international stage," said Cindy Tai, vice-president of Amazon and head of AGS in Asia.

Tai made the remarks during the company's China seller conference, which was held in Shenzhen on Tuesday.