Nation's 'welcoming environment' highlighted as Mary Kay seeks bigger presence in Asia-Pacific

With the domestic cosmetics market seen on a growth track, multinational players are looking to expand their footprint in the second-largest economy and continue to tap the local consumption potential.

For Mary Kay Inc, a United States-based beauty major that has been in China for almost three decades, China is not only a market to dig for growth, but is also a key platform to mull a bigger market presence globally.

"China is Mary Kay's largest overseas market, thriving due to its welcoming business environment and economic vitality," said Nathan Moore, global president of sales and marketing at Mary Kay.