The great 2024 travel rush set to unfold soon

Tourism demand surge around longer festival in Feb seen spurring market recovery

The Feb 10-17 Spring Festival break in this Year of the Dragon, being longer by a day, will unleash the full potential of China's dynamic travel and consumption markets, given that the Chinese have already indicated their great enthusiasm for holiday journeys in the post-COVID-19 era, experts said.

Anticipating the travel rush, the State Council, China's Cabinet, released holiday arrangements in late October. Since then, online searches for train tickets and domestic and international flight tickets have surged, market sources said.

A longer Spring Festival is expected to have a huge positive impact on the recovery of the tourism market. The holiday will mark the first winter vacation and the first Spring Festival since China resumed group outbound tourism after the pandemic subsided.