Snow-themed travel proves big draw among tourists

Young adventurers show increasing enthusiasm for skiing-related activities

Revenues from snow-themed travel are forecast to witness rapid growth this winter, as operators offer improved services and consumers indicate increased enthusiasm for hitting the slopes following the country's optimized COVID-19 response measures.

Since the holding of the 2022 Beijing Winter Olympic Games, teenagers and young children have shown a greater interest in skiing-related activities.

Chinese people born in the 1990s and after the year 2000 are the main groups of skiers, according to Nanjing, Jiangsu province-based online travel agency Tuniu.