Private brands spur sales of retail stores

Chinese supermarkets, warehouse club chains and convenience stores are increasingly relying on their own store brands to better serve consumers seeking value and affordability.

This shift indicates that store brands, which are also known as private brands, are critical to the survival and success of many brick-and-mortar retailers in China, a survey by the China Chain Store &Franchise Association revealed.

Private brands have risen steadily in recent years catering to middle-income consumers who patronize supermarkets and warehouse club chains that are membership-driven, according to the report 2023 Retailer Private-Label Best Practice and Analysis.