COUNTRY'S PRODUCTS TO ENJOY GREATER PROTECTION

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Many consumers choosing crab from Yangcheng Lake in Jiangsu province in preference to common crab, or Roquefort instead of other types of blue cheese, consider the geographical sources of such produce when making their purchases.

Pu'er tea from Yunnan province, Wuchang rice from Heilongjiang province, Cognac from France and feta cheese from Greece are other examples of well-known names in China and Europe associated with products of a certain nature and quality because of their place of origin. They are known as GI, or Geographical Indication, products.

Geographical Indications help meet consumers' growing demand for information about the products they purchase by identifying those that originate from a specific area, and which have characteristics essentially attributable to their source of origin.