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China Daily / 2024-01 / 19 / Page002

Standout online promotional tourism videos attracting young students in numbers

By Zou Shuo | China Daily | Updated: 2024-01-19 00:00

Promotional videos posted by local culture and tourism authorities on the Douyin short-video platform are attracting young students, who view such footage as being unconventional and trendy.

The students said they often watch the videos on the platform, as they provide them with useful information for their travel plans.

Xu Bo, a postgraduate student at Lomonosov Moscow State University, said she has watched the videos in the Russian capital, and finds them "novel and entertaining".

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